How to Improve Your Company’s Online Credibility by Colette Mason

Posted on November 26, 2009

You have probably heard the expression “A man should, until the contrary is proved innocent.” If that were true, with sites in the first glance “no confidence” instead of “trust”. All kinds of allegations of fraud and general fraud such as phishing, identity theft and e-mail spam in the last ten years have been many websites automatically “guilty” for the purposes of online shoppers. A bad website reinforces this sense of credibility guests online arms. For this reason, many companies lose their revenue has increased, although in the real world who are aware of their integrity and customer service and proud of it. One of the great advantages of modern justice is the belief that everyone is innocent until proven otherwise.

Unfortunately, if they believe to Internet users, just the opposite.

Reports of widespread fraud, identity theft, phishing, spam and fraud, all were found guilty by many websites in the minds of users, although they appeared earlier experience, misled by your website.
Therefore, the users are reluctant to provide information about themselves, including the number of credit card and telephone numbers. Consequently, many have lost sales. That’s what I buy, the resistance “to call”. One company, e-commerce site has the difficult task of overcoming this resistance, so that prospective clients and customers can thrive in a climate of trust and confidence. Is through the creation of a website user, what matters is to convert the resistance to the purchase of the user to override and forcing a purchase. It is more likely to make more sales online, to build confidence in your company by eliminating the credibility of the Red Death banner on your website. A red flag is something that increases the distrust and gives the user a reason to doubt the credibility of the site or the dignity of products and services. Here are the red flags are to be avoided, most frequently in your site if you use it simple to be and want to create a good chemistry online.

The presence of these red flags does not mean that your company is not credible, but for the user who seems to be so.

1. No contact

Contact information includes your e-mail address, phone numbers and physical addresses. Make your contact implies a certain degree of lying. How to have a mailbox or e-mail address but no phone number. If you want your users or customers, you have to earn your trust, to at all times. Why not consult with other companies to contact us page? What would be sure that your company? What are you after? Emulate the perceived credibility that the increase of the site owner.

2. A site that looks and feels like a fan

For some reason, a company that is not responsible for a hobby as many customers as someone takes the serious, get the truth. So, if your site looks and behaves in sackcloth, you get the impression that you are using your company in his garage. (If this is the case, you need not cry because it is being hurt by your conversion rate). Fantastic logo design, dogs, funds and unnecessary distraction, your site search frivolous and fun – certainly not good for business! Get a systematic and professional website to exude credibility and quality. If you are on a tight budget, can the owners of small businesses is one of the masses of website template sellers out there and get an attractive model for under $ 100. It is better, a little more effort to get a custom layout, rather than those that are free (but common), that the models are delivered with web design software, spend. You can also use a free website and quality with WordPress. Its free templates for WordPress Google and prepared to be surprised by the large number of choices.

3. Add personal items unrelated to your business

Some people might think differently, but my personal complaint: the publication of family photos or photos of you and your dog. A website business is simply not the place for your commitment, your family and your pets show – no matter how much I love you. It is like saying that you are your visitors a small company and should not be taken seriously. You can download these files to services like Flickr and Facebook. It is 1996 again, there are better places for your photos. This is an excellent idea to have professional photos, friendly staff on your site, especially if they are attractive to local customers who visit their facilities, the better. It shows the human side of business. But stop there – no pictures of birthdays, please? Add taken out of context links to sites on the charities that you believe or pass yout distracted, angry and confused customers. Keep this information independently. I can assure you that for the realization of revenue and damage their marketing strategy online. Why not a blog on Blogger or Wordpress sites for this information to their place?

4. Insecure connections

This is a basic requirement for internet transactions. Visitors to the websites of the companies always treat with suspicion, if your online security is not guaranteed. Do not place the grave sin that an insecure connection. To reassure visitors to buy and comfortable to show that you use a secure server, which the chart type lock, which have shown the issuer of the security certificate.

5. Shock Cart

If your business website a high number of dropouts included in the basket, it can hinder the procurement process. Maybe you do not ask too much information that can be executed in the wrong order for the transaction or the purchase process. These may seem insignificant to you, the owner of the site, but the customer is uncomfortable and simply copy leave the business and your Web site. Even if your check out process is so obvious from the main site that might distract the customers. Make the check out process seems consistent with the main venue for the adaptation of the phenomenon. Money for this service would result in higher conversion rates and revenue. Your company website must be user friendly and customer focused. The data of poor quality, with the search of mercenaries from the sale of the potential damage to your site to convert prospects into customers. It is important that the usability of these red flags to be aware of. Once you know you can increase your website more efficient, reliable and customer-oriented, you improve your sales and conversion rate for all the help their business succeed online.

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